United’s digital collectibles are much like real world collectibles (football stickers, replica shirts, match-day programmes etc) except they exist online and each is unique. They also unlock access to virtual and in-person events and special perks. Digital collectibles can do this because they can be instantly identified on the blockchain as authentic. They can be a proof of ownership, a ticket or a pass that unlocks exclusive access and more.

Yes. NFT stands for Non-Fungible Tokens. “Non-fungible” simply means they cannot be copied, substituted or divided up, and “Tokens” because they live on a blockchain. They are an original asset you can own, with a unique digital identity, and can be traded between users on a public blockchain like Tezos. NFTs often take the form of artwork, trading cards, comic books, sports collectibles and games. While they tend to be associated with artwork, they are capable of much more.

The Devils are 7,777 unique pieces of digital art, inspired by the past, present and future of Manchester United. Each has its own distinct traits that define its rarity, and they feed on the blood sweat and tears that fall on Old Trafford’s hallowed turf. They revel in victory, suffer in defeat, and live to make mischief. The Devils have always been there, but we’ve never had the technology to connect with them... until now.

Tezos is a popular, energy efficient blockchain. It’s secure, upgradable and scalable with an on-chain governance mechanism that allows anyone to vote on the future of the blockchain. These features are consistent with United’s wider efforts to promote environmental sustainability and continually evolve with the support of our global community.